يحاول ذهب - حر
Advertising is no longer a one-agency-does-it-all biz'
June 10, 2025
|Mint Mumbai
MullenLowe Lintas Group India now focuses on orchestrating outcomes through strategic collaboration
As the advertising industry navigates the challenges of project-based billing, the rise of in-house creative teams, and tightening profit margins, MullenLowe Lintas Group India is undergoing a significant transformation.
The 86-year-old agency, led by group chief executive officer (CEO) S. Subramanyeswar (Subbu), is moving away from its traditional full-service model to embrace an "ecosystemized" approach.
"This isn't a business of one-agency-does-it-all anymore," Subbu tells Mint. "The future is about win-win partnerships where everyone is a participant—and a beneficiary."
Rather than trying to own every function across media, data, content, and tech, the company now focuses on orchestrating outcomes through strategic collaboration. Recent partnerships with firms like Quantum (for cultural research) and Meta (for digital scaling) have already helped shape new client engagements and knowledge products, he said.
هذه القصة من طبعة June 10, 2025 من Mint Mumbai.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Mint Mumbai
Mint Mumbai
The world is burning through its oil safety net
An underappreciated surplus of crude oil, sloshing around storage tanks and aboard ships, cushioned the global economy when the PersianGulf closed 2 months ago.
4 mins
May 16, 2026
Mint Mumbai
Petrol, diesel prices hiked after 4 yrs; more expected
The latest price hike comes less than three weeks after state assembly elections
2 mins
May 16, 2026
Mint Mumbai
Tata Steel wraps strong FY26 on higher volumes, firm steel prices
India’s second-largest steelmaker, Tata Steel, saw its revenue for the 2026 fiscal year beat street expectations, driven by strong volumes and higher steel prices.
2 mins
May 16, 2026
Mint Mumbai
Supply delay hits BPCL, HPCL retail fuel pumps
Petrol pump dealers across several states said state-run fuel retailers Bharat Petroleum Corp. Ltd (BPCL) and Hindustan Petroleum Corp. Ltd (HPCL) are supplying lower-than-ordered quantities of petrol and diesel amid rising demand.
1 mins
May 16, 2026
Mint Mumbai
A trip through the mangroves
Mangroves seem like an enigma—they sit between water and land, they float yet are rooted, their leaves are a shiny, bright green yet seem to absorb all light once you're within their waterways.
1 mins
May 16, 2026
Mint Mumbai
Bond market prices in rate hikes ahead of MPC meet
India's bond market is beginning to price in possible RBI rate hikes later this year after Friday's fuel price increase renewed concerns over inflation, pushing government bond yields higher and reviving debate over whether the RBI may eventually need to raise rates.
3 mins
May 16, 2026
Mint Mumbai
Centre plans 500 tribal homestays to boost tourism
The Centre plans to convert remote forest villages into tourist destinations by building 500 tribal-run homestays in FY27, as India seeks to spread the economic benefits of the travel market, two officials aware of the matter said.
2 mins
May 16, 2026
Mint Mumbai
Srinivasan's plaint puts Tata Trusts board meet on hold
A surprise intervention by Tata Trust viceA chairman Venu Srinivasan, along with two other complainants, prompted the Maharashtra charity commissioner to cancel a crucial board meeting of the trust scheduled Saturday to decide his continuation on Tata Sons' board.
3 mins
May 16, 2026
Mint Mumbai
UK steel curbs set to delay India free trade deal rollout
Commerce secretary Rajesh Agarwal said on Friday that India is very close to operationalising its free trade agreement (FTA) with the UK. However, certain sticking points have emerged following the UK’s announcement of new steel safeguard measures that were not in place when the agreement was concluded.
1 min
May 16, 2026
Mint Mumbai
Govt pushes rare earth bid window until June
India's heavy industries ministry has extended by a month the bid submission deadline for its ₹7,280 crore incentive scheme to set up five rare earth magnet manufacturing plants in India, following requests from interested companies for more time.
1 min
May 16, 2026
Listen
Translate
Change font size