Value vital to reverse Cheltenham's fall-off

CHELTENHAM chief executive Guy Lavender admits the issue of value is “critical” to reigniting enthusiasm and increasing crowds at the Festival meeting.

- BY RUAIRÍ MURPHY

A total of 218,839 attended across the four days this year, down on last year’s just under 230,000, with Wednesday’s Champion Chase card drawing 41,949 racegoers, which represents a low mark in recent years.

Tickets for the 2026 Festival go on sale today, with prices unchanged.