Myntra Expands Overseas, Debuts in Singapore

Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy.

- Press Trust of India

NEW DELHI:

The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra's broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, the e-commerce platform said in a statement.

Myntra has already observed notable organic interest, with around 30,000 users from Singapore visiting its existing platform, Myntra CEO Nandita Sinha said.