WANDERLUST: NOW AVAILABLE ON LOAN

For decades, Indian youngsters were raised on a familiar script: secure a stable job, save every rupee, buy a house and stash away gold for emergencies.

- Navya Sharma

Travel was seen as a rare indulgence — something to save up for, not a necessity. But Gen Z is now rewriting that narrative in real time. Instead of saving for a distant future, they're borrowing to live in the “now.”

A recent viral reel by finance creator Sarthak Ahuja (with 4.2 M views) brought this shift into sharp focus. “Gen Z would rather spend money on buying happiness today through experiences and status-driven consumer goods,” he said.

According to Paisabazaar's report, How India Travels Using Holiday Loans - Volume 2.0, revealed a significant trend of Indians using personal loans for travel, with 27% of borrowers in using funds for vacations. Key findings showed booming demand from Tier-2/3 cities (71%), Gen Z (nearly 30%), and salaried private employees (65%), with small loans (<3 lakh) driving the “travel now, pay later” (TNPL) shift.

WHY THE SUDDEN SHIFT?

Industry voices say it points to a larger shift in priorities. Experiences have become the new marker of success. According to Jyoti Mayal, Chairperson, Tourism & Hospitality Skill Council, “Travel has transitioned from being an occasional indulgence to a lifestyle priority. Experiences are the new luxury, and travel remains one of the most valued investments for modern consumers.”

MENTAL HEALTH OVER BANK BALANCES

For many Gen Z travellers, borrowing for travel is more about emotional well-being rather than showing off.