Ramadan retail comes alive

Ramadan shopping grows as UAE retailers roll out targeted deals, bundle packs, and ensure price stability on essential groceries and household items

- By Chiranti Sengupta

Ramadan is a key period on the UAE retail calendar, with brands stepping up efforts to cater to families observing the month.

As communities focus on rituals, tradition, and gathering with loved ones, demand rises across food essentials, home items, and gifting categories. Supermarkets, malls, and online platforms roll out targeted promotions and value-driven offers to support household spending. This year is no different. With Ramadan just days away, the UAE's retail sector is ready with discounts, bundled deals, and extended hours to meet expected demand.

Balancing supply and value

The spike in demand for fruits, vegetables, and staple pantry items is a predictable Ramadan trend, but managing supply while maintaining price stability requires advance planning. Retailers say procurement cycles are planned well in advance, with logistics and sourcing aligned to avoid shortages during peak periods.

Mohammed Alrifai, Group CEO of NRTC, says operational discipline is central to the company's Ramadan strategy.