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Blue Star sees home AC sales rising 25% in Q1
Financial Express Mumbai
|April 10, 2024
BLUE STAR ON Tuesday said it expects up to 25% growth in sales of residential ACs in the June quarter, the period which accounts for the highest number of sales due to the temperature rise and heat wave.
The company has already witnessed up to a 40% year-onyear increase in sales of AC in March from the Southern region, where sales of cooling products start early, Blue Star managing director B Thiagarajan said."Our goal is to reach the market share of 15% in FY25.
So we are working towards that, we have another 11 months to go," Thiagarajan said.
To woo customers in its fold, Blue Star, which launched a new range of over 100 affordable and premium models of AC on Tuesday, plans to invest over Rs 40 crore in advertising during the summer season.
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