Blue Star sees home AC sales rising 25% in Q1

BLUE STAR ON Tuesday said it expects up to 25% growth in sales of residential ACs in the June quarter, the period which accounts for the highest number of sales due to the temperature rise and heat wave.

- AKANKSHA NAGAR

The company has already witnessed up to a 40% year-onyear increase in sales of AC in March from the Southern region, where sales of cooling products start early, Blue Star managing director B Thiagarajan said."Our goal is to reach the market share of 15% in FY25.

So we are working towards that, we have another 11 months to go," Thiagarajan said.

To woo customers in its fold, Blue Star, which launched a new range of over 100 affordable and premium models of AC on Tuesday, plans to invest over Rs 40 crore in advertising during the summer season.