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ASCI says 69% top influencers in India flouting disclosure rules
Financial Express Kolkata
|February 07, 2025
A majority of influencers (69%), who featured in Forbes India's Top 100 Digital Stars 2024 list, have failed to comply with mandatory disclosure rules for paid promotions, according to a report by the Advertising Standards Council of India (ASCI).
The study, which analysed Instagram and YouTube posts from September to November 2024, examined influencers with a combined reach of over 110 million, revealing a widespread lack of transparency in influencer marketing.
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