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ASCI says 69% top influencers in India flouting disclosure rules
February 07, 2025
|Financial Express Kolkata
A majority of influencers (69%), who featured in Forbes India's Top 100 Digital Stars 2024 list, have failed to comply with mandatory disclosure rules for paid promotions, according to a report by the Advertising Standards Council of India (ASCI).
The study, which analysed Instagram and YouTube posts from September to November 2024, examined influencers with a combined reach of over 110 million, revealing a widespread lack of transparency in influencer marketing.
هذه القصة من طبعة February 07, 2025 من Financial Express Kolkata.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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