MAMDANI'S VICTORY FOR UNITY AGAINST DIVISION

LIKE millions around the globe, I watched on as Zohran Mamdani - the young, progressive candidate for New York Mayor - swept to victory.

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Zohran defied the odds, the establishment, the right-wing media and pundits.

So how did he manage to do this? Well, through two main approaches.

First he used the latest in digital communication to showcase his energetic campaign. Every platform - Tik Tok, Instagram, X - was flooded with engaging content.