Gifting platforms unwrap 50% growth

India’s gifting market is unwrapping its biggest festival season surge yet, with sales through quick-commerce (qcom) channels jumping 40-50 per cent year-on-year (Y-0-Y).

- UDISHA SRIVASTAV

The boom is being driven by instant deliveries, impulse shopping, and hyperlocal inventories that allow consumers to send gifts within minutes instead of days.

Avi Kumar, chief marketing officer of gifting company FNP, which is available on Blinkit, Instamart, and Zepto, said, “We are seeing nearly 50 per cent Yo-Y growth in qcom sales, with fresh flower bouquets, celebration hampers, and indoor plants leading demand.”

Kumar said the platform has witnessed a 38 per cent rise in flower sales, a 30 percent increase in gift hampers, 18 per cent growth in cakes and chocolates, and a modest 4 per cent rise in plants and eco-friendly gifting options.

Another gifting company, IGP, which sells on Zepto and Blinkit, said it is seeing a 40 per cent jump in sales.