Lamborghini family's next Italian export: Luxury homes in India

In what could mark a new era in India’s branded residences landscape, an Italian touch may soon grace the country’s skylines, with the iconic Lamborghini family set to announce its first project.

- SHINE JACOB & GULVEEN AULAKH

According to sources close to the development, Tonino Lamborghini SpA — founded by Tonino Lamborghini, son of Ferruccio Lamborghini (the founder of the car company) — is in advanced talks with two real estate developers in Mumbai and Chennai. The brand name is typically licensed to developers through collaboration or co-branding deal, and a formal announcements expected within two months.

“The Lamborghini team is in talks with multiple players in India. They are looking at either Mumbai or Chennai. A team of executives visited Mumbai recently. A formal announcement is expected in a month or two,” said an industry source aware of the development.

“The Lamborghini team has been approaching several players even as they finalise the developer they want to work with,” said a second source.

A senior industry executive added that Lamborghini is among several high-end brands — including those from the automotive sector — eyeing the Indian market.

“India’s ultra-luxury residential market has seen a sharp rise over the past year and a half, commanding premiums that were previously unheard of. That’s why many of these brands are now open to exploring India, and some are already in talks with developers,” the executive said.