Carmaker reworks tack for Harrier, Safari

Nearly halves number of variants, looks to reduce complexity in the lineup

- ANJALI SINGH

Tata Motors has restructured its Harrier and Safari portfolios, cutting the number of variants nearly by half and introducing new Adventure X trims at lower entry price points, to reduce complexity in the lineup and expand reach in the SUV segment.

Harrier will now be available in six variants, down from 11 earlier, while Safari has been pared down to five from 11. The company said the earlier “persona-based” variant strategy added excessive complexity and confused buyers, prompting a return to a simpler lineup.