Event tourism gives Thailand a lift

Hotel search traffic heavy for Blackpink shows and other events, says Agoda

- 

There was a time when travellers chased only sunsets and souvenirs. Today, travel behaviour is evolving, with pop culture emerging as a powerful force behind tourism trends.

According to the digital travel platform Agoda, live music events and festivals are contributing to a rise in both international and domestic travel interest in Thailand.

Major international events are proving to be strong travel motivators and the upcoming Blackpink concerts, scheduled to take place in Bangkok from Oct 24-26, have already sparked an increase in global travel interest.

Accommodation searches for Bangkok from international travellers for one day before the Blackpink concerts were 18% higher than searches for rooms two weeks prior to the event. Countries showing the highest rise in interest include Vietnam (266%), Malaysia (107%) and Taiwan (19%).