Behind the Scenes

An expert stylist shares her skills and advice about starting a prop SOTRASY styling business.

- CORI LAATSCH

Behind every photo is a stylist trying to catch your attention. In her new book, Styling Beyond Instagram: Take Your Prop Styling Skills from the Square to the Street, prop stylist Robin Zachary uses her expertise to teach others how to make a career out of styling.

"This book is about ordinary people just like you who turned their passion from a hobby to a career after discovering styling through social media, Zachary writes.

WHAT IS PROP STYLING?

Simply put, "prop styling" comprises arranging products together to be visually appealing.

"[Styling is] about working for clients in the intentional creation of a scene, the purpose of which is to evoke feelings and emotions in the viewer and sell a product," Zachary writes.

Stylists exist for almost any niche you can think of, including food, interior, beauty and floral styling.

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