Amid Italy’s post-war era in 1947, where traditional, raw materials were difficult to come by, Gucci’s founder, Guccio Gucci, with the help of the house’s visionary Florentine artisans, decided to use the lightweight and durable bamboo for the handle of a purse. The paradigm of design coherence and the authority of leather were gracefully challenged by the bamboo in a game of contrasts that defied the aesthetic rules of the time. Today, the renowned design of the Gucci Bamboo 1947 is at the heart of the House’s signature bag collection.
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