The Indian beauty industry has seen quite a revolution in the past few years. From being a market with two to three leaders ruling the space to one with newer brands constantly emerging, it’s fair to say we’ve come a long way. While this can be attributed to an exponential hike in innovation and awareness, it is also due to an upsurge in the spirit of entrepreneurship. The last decade has witnessed a never-seen-before escalation in homegrown beauty start-ups, and a corresponding demand from Indian beauty enthusiasts. We asked the founders of some stellar homegrown beauty brands – Mira Kulkarni, founder of Forest Essentials; Vineeta Singh, co-founder and CEO of SUGAR Cosmetics; Vivek Sahni, CEO of Kama Ayurveda; Shankar Prasad, founder and CEO of Plum; and Rubeina Karachiwalla, founder of Ruby’s Organics – to decode the journey of their companies and, in the process, help us understand consumer behaviour towards Made in India beauty.
What was the impetus for setting up your brand?
この記事は Femina の August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Femina の August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Productivity Tips To Stay Focused
Make the most of your time with productivity tips for a focused workday in a hectic schedule.
Check The Health Of Your Wealth
Kalwyna Rathod shares tips for women to build financial wellness
How's Your Aura Doing Today?
Do you have a positively-charged aura? Prachi Rijhwani helps you find out
AGAINST ALL ODDS
SAIKA ISHAQUE's cricketing journey is a remarkable story of resilience, determination, and triumph against adversity, writes Kayal Arivalan
MASTERING THE ART OF TEACHING
DR SANGHAMITRA BUDDHAPRIYA talks to Ravina M Sachdev about her many accomplishments and her inspiration to become a professor
ART ATTACK
KANIKA RANKA ADANI, founder of The Studio Project, talks to Ravina M Sachdev about turning her passion into her profession
GLOBAL CRAVINGS
PLAKA in Bengaluru promises an exceptional dining experience for casual dining enthusiasts eager to explore international cuisines
TAKE A BREAK IN GANGTOK
Nestled amid the breathtaking landscapes of the Eastern Himalayas, Gangtok is a serene choice for your summer vacation
NOURISHING THE NEW MOTHER
The right nutrition can help new mothers recover and feel stronger.
QUIT RIGHT
Pratyasha Sarkar shares ways to quit your job without burning your bridges