THE GEN Z PERCEPTION
The most interesting insights were found from the Gen Zs who play a far more pivotal role in shaping the stores of the future. According to a recent research by Klarna, the requirements of Gen Z play the foremost role is shaping the future retail evolution:
- 56% want the shopping experience to become more personalized in the future, and 42% is sure it will be - both in-store and online.
- 76% of Gen Z’ers believe that augmented reality (AR) will enhance their in-store shopping experience in the future, and 27% think it will be standard across retail stores.
- 66% believe that the majority of online shopping deliveries will be fully automated with self-driving vehicles such as robots and drones.
- 23% believe they won’t need to physically try clothes on as their personal robot or AI assistant will tell them which clothes their body and fashion style.
OMNICHANNEL TO STAY
この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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