InteliGro and NWU unite to launch training programme for crop advisers

The role of crop advisers in agriculture today extends far beyond supplying products or offering technical advice.

- - InteliGro

An adviser with the right profile plays a strategic role as a business partner, working with producers to manage risk, implement solutions and improve profitability.

InteliGro has partnered with the North-West University (NWU) Business School to launch a tailored three-year training programme for crop advisers.

A pilot project began in May 2025 with 10 young InteliGro advisers receiving business skills training to complement the company's strong technical approach on farm level.

According to Janet Lawless, marketing manager at InteliGro, this practice-oriented training is essential to support crop advisers with the unique skill set the role demands. Participants who complete the programme will earn a formal qualification to enhance their credibility and career development.

“The difference lies in the quality of crop advisers,” says Lawless. “Knowledge alone is no longer enough. Climate change, shifting markets and regulations demand critical thinking and strong business insight. That's why our programme focuses on key skills such as self-development, operational management, strategic entrepreneurship, future readiness, financial resource management, effective communication and practical application in agriculture.”