This Overlooked Strategy Can Help You Cut Costs and Unlock Long-Term Growth

Is your current tech causing you more problems than it solves? Here's what you can do about it.

- BY MAKENA FINGER ZANNINI

Most business owners have a love-hate relationship with software. And most business owners know, at least intellectually, that the right tools can automate processes and make growth possible. On the other hand, too many companies spend thousands forcing generic tools to fit their operations, building patchwork systems that can cause even more inefficiency than they solve. Others search for the right software for months or continue to jump from tool to tool, never properly using any of them. All of that while the average small business is paying more than $100k per year for software. The reality is that while off-the-shelf tools have their place, there’s a point where building your own can become the smarter move. Custom technology can solve your bottlenecks in a custom-fit way, cutting unnecessary costs and helping you deliver for your customers.

Most businesses start with what's available. CRMs like HubSpot, project management platforms like Asana or time-tracking apps like Harvest are all strong choices at the beginning. But as your business grows, you may realize that while you're paying for 10 features, you're only using two, and you’re spending more time hacking together workarounds than actually working.