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THE SECRET SAUCE TO BUILDING TOMORROW'S RESTAURANT: LESSONS FROM THE PATHBREAKERS

Entrepreneur magazine

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November 2025 - January 2026 (Restaurateur)

The food service industry today stands at an exciting crossroads-growing at an unprecedented pace, driven by shifting consumer behaviour, evolving consumption patterns, and relentless innovation.

- NUSRA

THE SECRET SAUCE TO BUILDING TOMORROW'S RESTAURANT: LESSONS FROM THE PATHBREAKERS

With diners becoming more discerning, seeking not just meals but meaningful experiences, the sector is witnessing a wave of creativity in formats, menus, and delivery models. This dynamic shift presents a remarkable opportunity for all of us—not only to tap into the immense growth potential but also to learn from the wealth of expertise shaping this evolution.

imageAgainst this backdrop, our panel discussion focuses on one central theme: how the food service opportunity is transforming, and how industry leaders are innovating to meet these emerging needs. From reimagining customer journeys to harnessing technology, from curating hyper-local experiences to scaling global partnerships, the discussion aims to unpack the strategies that define success in this fast-changing space. It is, without doubt, one of the most vibrant sectors to be part of today. The speed of growth, the depth of innovation, and the shift in consumer expectations are not just trends—they’re signals of a new era in food service.

ADAPTING TO CHANGE

Standalone restaurants embody agility and resilience. They are no longer just about food; they are about creating scalable experiences that can quickly adapt to consumer behaviour, technology, and market realities.

Known for creating standalone restaurants that lead the way for the food revolution in India, Anjan Chatterjee started way back in the 90s when nothing was happening in India. “I mean, even the fast food chains like McDonald's, Pizza Hut, Domino's, or KFC, none of them were there. So, there was nothing happening in the food scenario, except the legendary hotels like ITC that were building to do some great food work,” shared Chatterjee by pointing that that’s how they found an opportunity that standalone restaurants will be, one day or the other, leading the way for food revolution.

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