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THE CREATIVE COUPLE
Entrepreneur magazine
|October 2025
In India’s bustling D2C market, where brands are born and forgotten every day, Joker & Witch and Teejh have carved out a unique space.
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MAYA VARMA AND SATISH SINGH, CO-FOUNDERS, JOKER & WITCH AND TEEJH
Known for their affordable, trend-driven watches, jewellery, and accessories, the two brands are built not just on design sensibility and market timing but also on the partnership of co-founders — and life partners — Maya Varma and Satish Singh. Their journey, from bootstrapping with 2 lakh to crossing 125 crore in annual turnover, is a story of shared vision, complementary strengths, and the balancing act of building businesses as a married couple.
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