Prakash Sikaria's super.money Redefining UPI as Financial Mainframe Via Credit and Commerce

Unified Payments Interface (UPI) has been driving India's digital economy for a while. According to the NPCI, the payment platform posted over 20 billion transactions in October, which is the highest ever monthly volume. Over the years, the UPI ecosystem has matured and transitioned from transaction speed and volume into a more broader and financially engaging model. This reflects from the journey of a new entrant super.money, led by founder and CEO Prakash Sikaria, which has raced to the top five UPI in a relatively shorter time.

- BY KULBHUSHAN

Launched in mid-2024 and backed by Flipkart, super. money has clocked more than 270 million transactions a month along and has over 10 million monthly active users. Sikaria says super.money's meteoric rise is shaped by the mantra: Build fast. Build clean. Build for the user. “We focused on building an experience that prioritised speed, simplicity, transparency, and a rewarding product loop. Users trust us because our experience is honest and efficient. So for us, growth didn't necessarily come from creating plenty of noise. It came from clarity,” he told Entrepreneur India.

BUILDING MOMENTUM

As evident from the statistics above, UPI has seen wide adoption by businesses and end users. Quite a few companies are trying to capitalise on the continuing digital revolution by adding an additional layer on top of UPI. super.money's playbook is closer to this philosophy: to transform a free payments utility into a more robust fintech play. Explaining the core strategy, Sikaria adds: “India has world-class digital payments, but the real opportunity now is integrating financial services on UPI rails. super.money was born to solve a massive, underserved gap: making credit accessible, relevant, and frictionless for young India. We are not building another UPI app; we are building India’s first Lifestyle FinTech App for a digital-native generation.”