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GREEN GOLD HOW AN ANCIENT TEA BECAME A GLOBAL OBSESSION

Entrepreneur magazine

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November 2025 - January 2026 (Restaurateur)

There's something undeniably sexy about matcha. Call it the Prada of tea, steeped in centuries of Japanese Zen and now splashed across Instagram feeds and Michelin starred menus alike.

- BY RUPALI DEAN

GREEN GOLD HOW AN ANCIENT TEA BECAME A GLOBAL OBSESSION

This powdered green powerhouse isn’t just a drink; it's a movement.

And let’s be real, who can resist sipping on something that’s equal parts health flex and culinary intrigue? I first encountered matcha the way many of us did a frothy latte at a trendy café, predictably paired with avocado toast. Back then, I didn’t know I was drinking drama. Matcha, after all, is shade-grown Japanese tea leaves, baby greens that are coddled, powdered, and whisked into vegetal perfection. It tastes like spring had a fling with the forest floor. Bold. Grassy. Slightly bitter. Its not everyone's cup of tea, but hey, wasabi isn’t here to coddle you either.

imageTHE GREEN OBSESSION

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