Getting Top Talent to Stick Around

The best workers have plenty of options, so employers must get creative to keep them. Here, six business leaders describe their strongest retention strategies.

- 

1/ Commit to a mission.

"Since becoming B Corp certified in 2020, we've retained almost three-fourths of our first 50 employees and attracted our next 50 'keepers. Through employee surveys, we've learned that our B Corp status and our mission-led approach are a key driver for bright, competitive talent to join our team. Great people want to work for companies that walk the talk." -TOMÁS FROES, founder and CEO, Kencko

2/ Put employees first.