Digitization embraces the senior citizens

Among other projects, Shriram Capital completely transformed the 2-wheeler loan origination system, reveals the company's Chief Digital Officer Ajay Thomas:

- 

Smriti Pandey: Since when are you a Chief Digital Officer?

Ajay Thomas: I took on the role of Chief Digital Officer at Shriram Capital in November 2021, with the mission of leading digital transformation initiatives across the Shriram Group.

With over 20 years of expertise in digital transformation, product and process management, and business development, I focus on creating digital assets that leverage data to enhance consumer experiences. This includes optimizing our websites and Super App, as well as driving innovations in sectors such as lending, insurance, investments, and payments.

Briefly describe your first major project as CDO?

The first significant project I undertook was the 'Shriram One Super App. Upon joining as Chief Digital Officer, my primary focus was on the digital transformation of Shriram Finance's services, which included the development and implementation of this all-in-one Super App.

During the fiscal year 2023-24, we launched the Shriram One app, fundamentally changing how users manage their financial activities.

Designed as a comprehensive solution for our customers' financial needs, the app consolidates services such as loans, payments, investments, insurance, and credit score checks. This integration minimizes the necessity for multiple app downloads, aiming to centralize everything from social networking to shopping and banking services - into one platform. The Shriram One App was recognized as the best product, receiving numerous accolades, including the 'Best Mobile App' award from Banking Frontiers and the 'Best Digital Transformation Initiative' award from BFSI in 2024.

Briefly describe one experimental/ innovative project that you have recently completed or are in the process of completing, that is associated with a new technology or new financial products. What is its expected impact?