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DADA SIGN
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A DOUBLE-VOLUME APARTMENT IN PARIS'S 9TH ARRONDISSEMENT TAKES THE AVANTGARDE ART MOVEMENT OF DADAISM AS ITS INTERIOR-DESIGN INSPIRATION, RESULTING IN A SPACE THAT IS BOLD AND AUDACIOUS.
SIGN UP ANY INTERIOR DESIGN FIRM that cites Dadaism as its primary influence, and you are pretty much guaranteed something a little left of centre. The early 20th century avant-garde art movement was born out of a response to the savagery of World War I, with its proponents questioning every aspect of a society capable of starting and then prolonging it – including its art.
The Dadaists fervently crumpled up traditional values and launched a three-pointer into the bin. So a brave choice, then, for the owner of this Parisian duplex to hire Thomas Dariel and Maison Dada. On the plus side, Delphine Moreau did have some insider info on her choice of interior designer – she’s a partner in the business. And that means that playful and quirky forms, as well as contrasting colour combinations, were always on the cards.
Founded in 2016, Maison Dada was based on a wild dream to inject a dose of Dadaism into everyday life, creating furniture, lighting and decorative accessories in what they saw as the realm that bridged dreams and reality.
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