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F&B Report
|Volume 14 No 2
We’re Quickly Losing The Art Of Dining. In The Pursuit Of Efficiency, The Rituals Of Cooking And Eating Have Been Reduced To Their Most Basic Forms. What Was Once A Communal Experience Is Now A Solo Chore
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Cooking has become an inconvenience, disrupting our daily work obsessed routine. For a protein boost, we take powdered shakes in the form of Soylent and Huel and tolerate their gritty contents and cardboard blandness. In this instance, “cooking” comprises taking a measurement, adding water, shaking, and consuming. No chewing required.
The process and skill once required to create a perfect cup of coffee no longer apply, making the office “coffee break” obsolete. Instead, it’s now possible to chew on a caffeine gummy from Go Cubes to trick your brain into receiving a caffeine jolt and powering through an extended workday.
The meditative ritual of tea making has been debased with an aerosol can. With No More Tea Bags, users simply spray the contents into a cup and add hot water. Turns out even the 90-second routine of immersing a tea bag into hot water can be sped up.
Even taste and flavors are synthetic reproductions. “Real food” has been engineered in an effort to replicate the original taste of food we’ve lost through technological advances in food production and farming. Our taste buds are no longer able to detect subtleties, a skill prized in haute cuisine.
このストーリーは、F&B Report の Volume 14 No 2 版からのものです。
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