Ayurveda EMPRESS

SHAHNAZ HUSAIN, Chairperson & Managing Director of the Shahnaz Husain Group, shares insights from her colourful and trailblazing journey

- SHAHNAZ HUSAIN

Shahnaz Husain started her first clinic out of her small South Delhi flat with a loan of `35,000 from her father. She had trained in beauty, when her husband was posted in Iran, and despite being trained in western beauty treatments and techniques from impressive training institutions, she decided to go the Ayurvedic way after she came across instances of damage caused by chemical treatments. Her aim was to find natural and safe alternatives. Today, the Chairperson & Managing Director of the Shahnaz Husain Group has crafted nearly 375 formulations for beauty, skin and scalp disorders, health, and fitness. Over to the multi-award-winning trailblazer.

You are a case study and a subject at Harvard Business School...

spoke at Harvard Business School on how I established an international brand without commercial advertising, becoming a case study on Brand Creation. Now, I am a subject at Harvard for ‘Emerging Markets’, in recognition of the international market I have created for Ayurvedic beauty care.

Have you launched any new products post-COVID-19? What about online shopping/e-commerce?

We have launched our herbal Germ Fight Series of hand sanitiser, hand wash, face wash, hand moisturiser, and chyawanprash. Other products will be launched soon. Containing natural germicidals, they provide safety and protection. There is a 30 per cent increase in e-commerce through content-marketing on our website, social media, and regular channels.

Have you thought about applying artificial intelligence?