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ANOTHER FASHIONABLE FEATHER IN HER CAP
Femina
|March 2021
After making a place for herself in the film industry, ADITI RAO HYDARI has co-designed a sustainable athleisure line that’s every bit as fashionable and quirky as she is. She talks to Radhika Gattani about this exciting collaboration
Tell us about this exciting collaboration with your designer friend Mallika Reddy.
So I was stuck in Hyderabad whenthe lockdown started with just a small suitcase with shoot-related things, a pair of tracks and a T-shirt! Mallika, being a close friend, was well aware of this situation, and sent across a gift from Cancelled Plans, which turned out to be a sweatshirt. I liked it so much that I would basically wear, wash, repeat. One day, I told her I’d like to see what else she had in the store and, in response, she said, ‘You tell me what you want and I will make it for you.’ That’s how I started making stuff with her, which led to her asking me to start a line together.
Cancelled Plans is committed to the creative reuse of waste products, which is a significant step towards upcycling. Do you agree that reusing and recycling should be the way forward for fashion labels?
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