Cashless Super Bowl Coming? Visa Says Yes

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No worries: During its sponsorship renewal with the NFL through the 2025 season, Visa envisions the first cashless Super Bowl.It won’t be this year, although 50 percent of concession stands that are available for making purchases for Sunday’s title game between the Rams and Patriots will be cashless. But it likely is coming.

“Part of what we talk a lot about with the NFL is getting a path to cashless events, and the epicenter is the Super Bowl,” says Chris Curtin, Visa’s chief brand and innovation marketing officer. “We are working on an architecture that will get us there, it’s something we are really keen on.

“We want an experience that from head to toe will be a cashless experience. The NFL has agreed to partner with us in making that a reality. That is where our energy is now. We have a lot of learnings from other partnerships such as the Olympics and World Cup, we would like to apply those learnings to this experience and make it engaging and rewarding and inviting to fans.”