Step up your game

It’s an exciting time for mobile app developers in India. Here is all you need to know how to play the game and capitalize on the new opportunity

- VINAYAK SHRIVASTAV

Capitalization on a growing trend has been one of the most significant aspects of the economy worldwide and will always be since the term has been successful in providing opportunities for people with a vision. The year of 2020 has had its share of witnessing similar such interesting developments and updates in the app economy, which has opened a large spectrum of opportunities for Indian players to take advantage of.

In the past few months, the citizens of India openly boycotted Chinese apps, keeping in mind the Indo-China sentiments and thus the app stores globally have witnessed a massive downfall in the usage of apps like Tik Tok, Likee, Bigo, etc. This sentiment has given rise to a plethora of made in India apps and hence, the likes of Indian short-video making entertainment applications skyrocketed over a span of weeks bearing the “Make in India” narrative across the nation.

Not only did this help build businesses in India, but it has also given a boost to the entrepreneurial spirit. This sudden wave of users has also brought in a couple of challenges for these Indian players. While catering to their audience’s requirement, their biggest concern is how to capitalize on this big market in India over a longer run?

According to the latest Indian App Market statistics, the average downloads per Indian App is estimated to be over 168.5 K. In 2019 alone, India emerged as the fastest growing app market in the world with 19 billion apps downloaded in a single year. The data mentioned signifies the opportunity available for mobile app developers in India at the present time.