From threats to trust: How Al secures digital growth

As cyber threats evolve, Al is helping Indian D2C and B2C businesses turn digital vulnerabilities into resilience, trust, and sustained growth.

- BY NITIN SHAH & MERRIL CHERIAN

As India’s digital economy accelerates, Direct-to-Consumer (D2C) and Business- to-Consumer (B2C) organisations face growing cyber threats. With increasing online transactions, customer data collection, and omnichannel engagement, cyber resilience—the ability to anticipate, withstand, recover, and adapt to cyber incidents—has become a strategic imperative. Artificial Intelligence (Al) is emerging as a powerful enabler in this domain.

Al-driven solutions can significantly strengthen cyber resilience by enabling faster detection, contextual threat analysis, and adaptive response mechanisms. As cyberattacks grow in volume and sophistication, Al provides the scale and speed needed to manage threats that exceed human monitoring capabilities.

From anticipating breaches to orchestrating swift recovery, Al empowers organisations to make security operations smarter, leaner, and more responsive.

Predictive threat intelligence: Machine learning models analyse historical attack patterns and global threat feeds to predict emerging risks, enabling proactive defence. These models evolve as new attack vectors emerge, ensuring resilience against future threats.

Automated detection and response: Al-powered Security Information and Event Management (SIEM) systems can detect anomalies in real time, reducing response times from hours to seconds.