The Power Of Authentic Taste

As the architect of the enormous growth that Bikaji Foods has achieved in recent years, Deepak Agarwal has much to be credited for. The scion talks to MARWAR about the company’s three-decade journey and his ambitious plans for the future, as it heads for brighter times.

- Joseph Rozario

WHO WOULD HAVE THOUGHT that even the humble Bhujia could command a worldwide presence! Thanks to the sustained efforts of Bikaji Foods International Ltd, which now has Deepak Agarwal at its helm as CEO and director, the company’s bid to take the authentic taste of bhujia to every corner of the world has paid rich dividends. As we talk to Agarwal, the Young Turk takes us through the early days of brand Bikaji (named so in memory and honour of Raja Bika, the founder of Bikaner) and its trailblazing journey to earn name, fame and distinction.

How it all began

“It was my father Shivratan Agarwal’s vision and efforts that led to the foundation of Bikaji Foods in 1987,” says Agarwal. “After his father’s death in 1985, he continued with the family business of making bhujia in Bikaner and established his company, while his brothers set up businesses outside Bikaner,” says Agarwal.

Growth and consolidation