The Impact of Technology on Purchase Lifecycles

New-age technology along with existing knowledge of consumer psychology is being leveraged effectively by brands across the globe, in highly innovative and engaging ways…

- Vipul Mathur, Brand Marketing Expert and Brand Head, Skult

Technology in today’s day and age has come to become the most integral element in influencing customers’ choices especially when it comes to retail products such as clothing. New-age technology along with existing knowledge of consumer psychology is being leveraged effectively by brands across the globe, in highly innovative and engaging ways; such methods would have been unfathomable less than a decade ago.

With new information about audience behavior and preferences amongst other parameters, brands have an in-depth understanding about consumer buying cycles. In such a scenario, influencing the lifecycle of buying begins even before the consumer has thought of buying a certain product.

Prior to the need for product