The Business of Offering Immersive Experiences

Shopping centers are using immersive experiences to attract more shoppers and boost business

- 

Malls must offer more than just shopping to capture customer attention and time, representatives from different malls and developers said. The shift to providing immersive experiences not only enhances foot traffic but also strengthens brand recall and customer loyalty. "The challenge and opportunity lie in distinguishing these spaces through unique, memorable engagements," said Najeeb Kunil, Chief Executive Officer, PPZ Services. Experiences ranging from community-based engagements to full-scale amusement facilities are at the forefront of what will sustain and grow foot traffic in modern retail landscapes.

With the right mix of retail and recreation, malls can evolve from traditional shopping destinations into vibrant hubs of activity and engagement.

Shift in Retail