Magzter GOLDで無制限に
9,500以上の雑誌、新聞、プレミアム記事に無制限にアクセスできます。
試す 金 - 無料
Fearless Nadia
IMPACT
|April 1, 2018
Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.
Ask Nadia Chauhan what is the X factor that makes her the successful entrepreneur she is today, and she says, “I think there are two big things that differentiate me from anyone else - one, I am fearless and two, I am very passionate and committed to whatever I do. So, whether it’s at work or at home, in terms of my family or anything that I take on, I love challenges. No challenge can break me; my eyes are steady through anything. That also gives a lot of confidence to an organization or a team that’s working with you - when you take on challenges without fear and as aggressively as possible.”
Chauhan is at the top of IMPACT’s 50 Most Influential Women list for contemporising Parle Agro, a legacy business, and moving it towards cutting edge practices and market leadership. With Shah Rukh Khan, Priyanka Chopra and Salman Khan as brand ambassadors, the company’s products are doing well. The revamping of Frooti as well as Appy Fizz has made the products much more edgy, while Parle Agro claims to be the only global Indian F&B company today.
GROWING UP AT PARLE AGRO
このストーリーは、IMPACT の April 1, 2018 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、9,500 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
IMPACT からのその他のストーリー
IMPACT
Masstige Above Prestige
Nirvana may lie in the middle, after all
3 mins
July 01, 2018
IMPACT
‘Don't Stop, Keep Running'
Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes
4 mins
July 01, 2018
IMPACT
It's A Win-Win @ Cannes
Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
5 mins
July 01, 2018
IMPACT
Charting A New Course For BTVI
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
5 mins
April 15, 2018
IMPACT
'Programmatic Is The Fastest Growing Segment In Advertising'
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings
2 mins
April 15, 2018
IMPACT
A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
4 mins
April 15, 2018
IMPACT
'My Game Of Badminton Brings Out The Best In Me'
Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster
3 mins
April 15, 2018
IMPACT
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.
2 mins
November 11, 2018
IMPACT
The ₹ 5,000 Crore Opportunity For OTT
ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT
9 mins
July 22, 2018
IMPACT
Be Authentic While Telling Stories...
These are some of the most common questions I face when I introduce myself as the head of content for Vice India.
2 mins
July 22, 2018
Translate
Change font size