What happens when your product goes from beloved to hated? As Hanson Grant learned, your customers may be seeing something you aren’t.
Hanson Grant was sitting in his dorm room at Babson College, trying to figure out how to write on the walls. “I couldn’t drill holes to set up a whiteboard, and I couldn’t paint my walls with dry-erase paint,” he says. “So I thought, What if I could peel and stick a whiteboard on the wall?” That led him to develop a film that affixes to surfaces, turning almost anything, even his desk or closet, into a dry-erase board. He raised $10,100 on Kickstarter. A local NBC news story brought in 200 orders overnight through a website he set up. USA Today, the Today show, and others followed, fueling growth.
この記事は Entrepreneur の October 2017 版に掲載されています。
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この記事は Entrepreneur の October 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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