The Overlooked Near-Fatal Flaw

- Jason Feifer

Hanson Grant was sitting in his dorm room at Babson College, trying to figure out how to write on the walls. “I couldn’t drill holes to set up a whiteboard, and I couldn’t paint my walls with dry-erase paint,” he says. “So I thought, What if I could peel and stick a whiteboard on the wall?” That led him to develop a film that affixes to surfaces, turning almost anything, even his desk or closet, into a dry-erase board. He raised $10,100 on Kickstarter. A local NBC news story brought in 200 orders overnight through a website he set up. USA Today, the Today show, and others followed, fueling growth.