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Safety Before Everything Else
Businessworld
|May 27, 2017
NO ROADS. Only rocky mountains and high sand dunes. And a four-wheeled beast making its way through tough terrains. That’s what most car advertisements look like. Ford’s latest EcoSport ad is different though. The campaign titled ‘The Uncomfortable Question’, featuring a father-daughter duo, goes for an emotional connect with viewers, urging them to make safety a priority when buying a car.
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The campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality.
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