कोशिश गोल्ड - मुक्त
Safety Before Everything Else
Businessworld
|May 27, 2017
NO ROADS. Only rocky mountains and high sand dunes. And a four-wheeled beast making its way through tough terrains. That’s what most car advertisements look like. Ford’s latest EcoSport ad is different though. The campaign titled ‘The Uncomfortable Question’, featuring a father-daughter duo, goes for an emotional connect with viewers, urging them to make safety a priority when buying a car.
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The campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality.
यह कहानी Businessworld के May 27, 2017 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
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