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‘Deskbound sitting is the new smoking’ by Kelly Starrett and Glen Cordoza examines how rapidly inactivity can cause harm. Being sedentary for nine hours is bad whether your employee is marathon-runner fit or morbidly obese. In the quest for better physical and mental health, U.S. employers are integrating corporate wellness strategies to provide a health and productivity boosting culture. The numbers tell us this wide-movement against the chair-based lifestyle that leads to loss of productivity over abseentism and various other factors. The U.S. corporate health and wellness market in the U.S. is expected to reach $8 billion by 2018. The pursuit for innovate ways to keep employees engaged in wellness programs is becoming more important than ever before. Our Cover Story, ‘The Fruits of Corporate Wellness’ runs from page 66-75.
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