Perfect Sourcing - November 2017

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GROWTH OF ATLESIURE IN INDIA AND INTERNATIONAL MARKET
DEFYING ALL NORMS
This issue of Perfect Sourcing brings to you detailed information on the athleisure category of apparel, a product which has comfort, style, functionality and can be worn while at the gym or in office. The interesting aspect about the category is that
internationally innovative ideas are being launched by mid to high-segment brands to make athleisure enter the most wearable category across the young, old and middle aged population. In India also, there is a growing trend for athleisure, as a result of which many cricketers like Virat Kohli, Bollywood actors like Hrithik Roshan, Shahid Kapoor, Jacqueline Fernandes and Milind Soman have launched their exclusive lines of athleisure. In fact, now textile companies like Monte Carlo, Sangam India and many export oriented units like Paragon Apparels have got into the category and are eyeing a bigger share with an exclusive yet affordable range. Read More....