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Description

Much has been told, a lot of lessons learnt, now we have already absorbed the nuances of the new normal and are all set to embark the changes. Moving forward, omnichannel retail seems to be the most obvious way of staying relevant and on-track within the retail sphere. Technology adaptation is the most obvious way forward and brands and retailers are adapting to the change faster than before. More than technology, the plan or strategy to adapt to the omnichannel ways of doing business is important and it starts from identifying the right touch points to plugging in the perfect 􀁫 t technology in order to make the brand easily accessible for the customers. Signi􀁫 cantly, omnichannel has a varied meaning for each brand/retailer and the approach to omnichannel also alters across domains. What makes omnichannel a homogenous concept is the end result, which everyone wants to achieve via their omnichannel journey.

Easy discovery of products at multiple touchpoints, doorstep deliveries via a seamless last-mile ful􀁫 lment, a uniform connectivity between varied touchpoints, and smooth inventory management are some of the primary asks that brands/retailers wishes to achieve with their omnichannel transformation.

Images Retail Magazine Description:

Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.

The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.

The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.