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Not lovin' it: McDonald's pulls Dutch AI Christmas ad

The Straits Times

|

December 12, 2025

US burger chain McDonald's said on Dec 10 that it removed an artificial intelligence (AI)-generated Christmas advert in the Netherlands after it was lambasted online.

The advert, “The most terrible time of the year”, depicts Christmas chaos, with Santa caught in a traffic jam and a present-laden Dutch cyclist slipping in the snow.

The message: retreat to a McDonald's restaurant until January and ride out the festive season.

But the ad sparked a (Mc)flurry of criticism on social media. “This commercial single-handedly ruined my Christmas spirit,” said one user. “Good riddance to AI slop,” posted another.

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