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Go Outdoors cuts jobs but gets back into black

The Journal

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October 28, 2025

GO Outdoors, the retailer owned by FTSE 100 giant JD Sports, has returned to profit while cutting additional jobs following Chancellor Rachel Reeves’ tax increases, it has emerged.

- JON ROBINSON

Go Outdoors cuts jobs but gets back into black

The business said it had trimmed its workforce as it “faced significant cost headwinds” including the rise in the National Living Wage.

The staff reduction occurred despite Go Outdoors launching 27 new stores during the year ending February 1, 2025.

Go Outdoors had already reduced its workforce from 2,534 to 2,382 in the previous financial year.

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