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Yes! My beloved Lidl is top of the (budget) shops again

The Independent

|

August 07, 2025

For the first time in two years, Aldi has been knocked off the top spot as the UK's cheapest supermarket – its main rival, Lidl, stealing the crown. And I, for one, am cheering it on – with a ratchet rattle found in the middle aisle in between a basket of knockoff Crocs and a stack of whiskey-flavoured BBQ sauce, of course.

- FLIC EVERETT

Yes! My beloved Lidl is top of the (budget) shops again

The only naysayers are those who not only have the funds to drift through the spacious walkways of Waitrose, foraging a multigrain sourdough here, a ylang ylang and geranium eye cream there, they are also shoppers who entirely lack imagination.

While they rely on trusted brand names and royal warrants, we Wild West Lidl-lovers enjoy nothing more than a trolley piled with a kilo of 40p carrots, a set of outdoor lights and a box of ludicrously affordable dog treats.

The minute I enter, the fruit and veg aisle lifts my spirits, the way I used to feel standing at the entrance to a dimly lit nightclub, hearing the throbbing beat and knowing I was about to have a great time. Now, it’s all about throbbingly cheap beets, along with giant watermelons, fancy berries and oranges with the leaves still on - which I buy for the full “fruit-bowl influencer” styling opportunity they afford. It’s possible to fill half the trolley with stuff that looks like a “wellbeing” food shoot without breaking 10 quid.

The Independent

यह कहानी The Independent के August 07, 2025 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 9,500 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

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