The rise of personalised travel experiences

THE travel industry is undergoing a significant transformation as a recent McKinsey survey has revealed that modern travellers are no longer satisfied with traditional leisure packages.

- ZAMANDOSI CELE

Rather, their expectations have shifted towards seeking authentic engagements with local customs, cultures, and a diverse array of activities.

As such, the call for a more personalised and curated travel experience has never been louder, signalling a new era in the tourism sector.

Industry insiders have taken note of this shift, with an emphasis on the importance of emotional connection in hospitality.

"The days of one-size-fits-all packages are over. Travellers expect more," asserts Kruger Gate Hotel Manager Miguel Farinha, highlighting the need for hospitality providers to respond to evolving consumer demands.