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Promos, offers drive food sales during IPL

Mint Mumbai

|

June 15, 2023

The jump in orders came after the industry faced a slump in the March qtr

- Suneera Tandon

Promos, offers drive food sales during IPL

The Indian Premier League (IPL) matches in April and May helped lift sales for restaurants, with deliveries and takeaways seeing a spike.

Restaurant chains said value offers and promotions also helped drive sales during the cricketing season, highlighting lingering strain on consumer demand. Demand has been steady during June, they added. The jump in orders came after the industry faced a slump in the March quarter on account of consumers facing a period of high inflation.

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