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Promos, offers drive food sales during IPL
Mint Mumbai
|June 15, 2023
The jump in orders came after the industry faced a slump in the March qtr
The Indian Premier League (IPL) matches in April and May helped lift sales for restaurants, with deliveries and takeaways seeing a spike.
Restaurant chains said value offers and promotions also helped drive sales during the cricketing season, highlighting lingering strain on consumer demand. Demand has been steady during June, they added. The jump in orders came after the industry faced a slump in the March quarter on account of consumers facing a period of high inflation.
Cette histoire est tirée de l'édition June 15, 2023 de Mint Mumbai.
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